14 December 2010
Conan in India
Conan O'Brien's new show has been on the air for just over a month. I don't like Conan as a performer (though he is a superb writer), and I probably won't watch the show. Still, the AmEx commercial that aired with the premiere caught my attention. It features Conan careering around Rajasthan in India, delightfully butchering Hindi as Indians call out "Ko-naan! Ko-naan!" The bright colors and stunning backdrops of Rajasthan are on display as Conan races around looking for silk. Of course you can read this as Orientalist blah blah blah, but because of Conan's self-deprecating demeanor, it's all in good fun. The people at Ogilvy & Mather, one of Madison Avenue's renowned firms, made something so elegant that it's jarring when the American Express logo finally appears.